21 March 2026
Empty Chairs and Empty Tables: What WeWork Reminded Me About Lost Revenue
In theatre, we know exactly what an empty seat costs. At 7:30pm, it's an opportunity. At 7:31pm, it's lost revenue.
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Practical perspectives on the business of making theatre. General management, producing, investment, and everything in between.
In theatre, we know exactly what an empty seat costs. At 7:30pm, it's an opportunity. At 7:31pm, it's lost revenue.
Read articleA quieter, subtler strategy playing out behind the numbers. One that doesn't rely on star casting or headline-grabbing fees.
Read articleInvestors are chasing transfers, cast announcements, and awards. But the capital that makes the first draft possible remains the hardest to raise.
Read articleWe love the phrase "sold out." It looks great in a press release. But most of the time, it isn't true.
Read articleFar from being a mere tax break, TTR is an intricate fabric of opportunities for sustainable production and artistic innovation.
Read articleBehind the enchanting facade lies an equally captivating financial landscape, intricate and full of opportunities for those willing to explore it.
Read articleEvery production begins with a creative idea, but to reach an audience, it needs structure, funding, and belief.
Read articleIn the UK theatre scene, a general manager is as essential as a good cup of tea. Here's a closer look at the three primary duties.
Read articleA word that can seem daunting but is crucial for producers, both seasoned and new, to grasp.
Read articleThis is not merely about masking empty seats; it's about calculated audience development, branding, and long-term viability.
Read articleIf you've ever wondered where your money goes when you buy a West End ticket, read on.
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