The full picture,
from day one.

Producing

We originate and produce new work with a clear commercial and artistic lens. From development deals and option agreements through creative team assembly, casting, and opening night, we back bold ideas with the structure they need to survive and thrive.

• Development deals and option agreements
• Capitalisation strategy and investor relations
• Creative team assembly and casting
• Venue negotiations and production scheduling
• Press and marketing strategy oversight
• Opening night through to transfer or closing

Executive Producing

Strategic executive oversight for West End and international productions. We provide senior producing guidance, capitalisation support, and board-level representation for productions where you need experience in the room without a full producing team.

• Senior producing guidance and mentorship
• Board and investor representation
• Capitalisation and co-producer introductions
• Strategic oversight at key production milestones
• Crisis management and risk mitigation

General Management

The paperwork that protects the art — done properly, invisibly, and on time. Full general management from initial budgeting through to closing night, covering every operational and financial aspect of a production’s life.

• Production budgeting and financial forecasting
• Contracts and deal memos for all creative and technical team
• Company management and payroll
• Royalty calculations and distribution
• Weekly box office reconciliation and investor reporting
• Closing settlement and wind-down

Consulting

Strategic consulting for theatre producers, creatives and arts organisations. Whether you need a production structure reviewed, a budget sense-checked, or commercial strategy developed, we bring direct West End and international experience to bear on your specific challenge.

• Production structure and deal architecture review
• Budget sense-checking and financial modelling
• Contract review and negotiation support
• Commercial strategy for new ventures
• Arts Council England application support

Marketing Strategy

Theatre marketing strategy and audience development for West End, Off West End and Edinburgh Fringe productions. We develop campaigns that connect work to audiences — from digital strategy and press planning through to ticketing architecture and revenue management.

• Marketing strategy and campaign planning
• Digital and social media strategy
• Press and PR coordination
• Ticketing strategy and dynamic pricing
• Audience development and data analysis
• Revenue management and yield optimisation