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A new West End musical about identity, belonging and the music that defined a generation.
Smalltown Boy is a new West End musical playing at @sohoplace, one of London's newest and most technically advanced theatre venues. The production explores themes of identity, belonging and the power of music to define a generation.
James Steel Productions serves as producer on this production, bringing the company's track record of commercially rigorous, creatively ambitious producing to one of the West End's most anticipated new musicals.
As producer, James Steel Productions oversees the full commercial and operational framework of the production, from initial financing structure through to opening night and beyond. This includes investor relations, budget oversight, marketing strategy, venue deal management and the day-to-day commercial decisions that shape the life of a West End show.
@sohoplace is a 602-seat theatre in the heart of London's West End, opened in 2022 as the first new West End theatre built in over 50 years. Its state-of-the-art facilities and central Soho location make it one of the most sought-after venues in London.
We are always looking for the next great production.
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