Press & Reviews
“You can’t but be affected by the story, and blown away by the songs.”
The Guardian on Fly More Than You Fall, Southwark Playhouse

What the UK national press and the Korean national press say about our work, from the West End to the K-Musical International Market in Seoul.

As featured in
The Guardian WhatsOnStage The Stage The Times The Independent BroadwayWorld Yonhap Seoul Economic Daily The Press 1

Reviews of our productions

Soho Theatre · 8 July to 15 August 2026 · Now playing

Hit Machine

“The show could well live up to its title and be a hit.”★★★★ReviewsGate

Notices from WhatsOnStage, LondonTheatre.co.uk, Theatre Weekly Everything Theatre, LondonBoxOffice and The Reviews Hub.

Southwark Playhouse Elephant · 2024 · General Management & Executive Producer

Fly More Than You Fall

“Stunningly creative and vocally captivating.”★★★★★BroadwayWorld

Also reviewed by The Guardian, Everything Theatre, LondonTheatre1 and There Ought To Be Clowns.

Southwark Playhouse & UK tour · Returning to The Other Palace, February 2026 · Investor

Unfortunate: The Untold Story of Ursula the Sea Witch

“2.5 hours of hilariously camp fun.”★★★★★Attitude
Lyric Hammersmith · 2024 · Investor

Fangirls

Yve Blake won The Stage Debut Award 2025 for the show.

Arts Theatre, West End 2015 · The Other Palace Studio 2024

USHERS: The Front of House Musical

“An absolute diamond of a show from start to finish.”★★★★★LondonTheatre1
★★★★★The Scotsman ★★★★★Gay Times ★★★★★LondonTheatre1 ★★★★BritishTheatre.com

Further notices from BroadwayWorld, Edinburgh Evening News and Musical Theatre Review.

International coverage

Our work with Korean producers has been covered by Korea's national press, including Yonhap News (an interview at the 2026 K-Musical International Market in Seoul), The Press 1 (a profile headlined “London star producer James Steel”) and Seoul Economic Daily. The full coverage lives on our Korea page.

Sector partnerships

James Steel Productions is a sponsor of the UK Musical Theatre Conference 2026 at Soho Theatre Walthamstow, co-produced by Musical Theatre Network and Mercury Musical Developments, alongside Birmingham Hippodrome, Bill Kenwright Limited, Concord Theatricals, Kenny Wax Ltd, Music Theatre International and Theatrical Rights Worldwide. James appeared as a panellist at the 2024 conference at the Royal Court Theatre.

Press enquiries

For interviews, images and press materials, contact us directly.

James Steel

hello@jamessteel.productions
+44 (0)20 4621 1663
2 Bloomsbury Place, London WC1A 2QA